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Be Inspired: The Coca-Cola #5by20 Program Is Empowering Women Around The Globe
I don’t know if there is a formula for inspiration. I find myself inspired in small ways, like when I see a flower bud finally bloom, especially when my husband was positive I was going to kill that plant. I’m inspired by the beaming smile on my son’s face when he tied his shoes by himself for the first time. But I don’t think I was prepared to be inspired in such a monstrous way as I was by the woman in the picture above, Judith Romano de Achar who I had the honor to meet at Coca-Cola’s The Art Of Entrepreneurship Event in Atlanta. I had mentioned my excitement prior to the trip here on the blog, and all over social media- yet, I still don’t think I was quite ready for the inspirational power of #5by20.
When I arrived with a few select bloggers from around the U.S. to Coca-Cola’s headquarters in Atlanta, we were each greeted with an awesome bag like the one in this picture below and Coca-Cola roses on every table.
We still didn’t really know what was in store for us. We sat down and listened to the story of Judith Romano de Achar, founder of Mitz. Ms. Romano de Achar told us her journey, from trying to raise funds for the school she founded in Mexico, to moving beyond that, and how she decided that she would teach women how to weave Coca-Cola wrappers and create amazing upcycled items that the women would be able to sell.
Not all Super Heroes wear capes: Judy Achar, founder of Mitz
“Preserve The Planet.
Empower People.
Make A Difference.”
-Judith Romano de Achar, Founder, Mitz
She gave us a small lesson in Coca-Cola wrapper weaving. Above, is the bookmark I created.
This is just a sample of some of the creative ways artisans from all across the globe are recycling and repurposing Coca-Cola items and selling them.
Isn’t this giraffe by Acacia Creations (Kenya) amazing? I took a giraffe and that dinosaur home for The Little Made Man. They are hand made from recycled Coca-Cola cans and telephone wire.
Angel ornaments made from Coca-Cola cans and pull tabs.
#5by20 artisan, Kathleen Plate of Smart Glass, Inc., based locally in Atlanta, created this entire chandelier from rings of Coca-Cola bottles.
Please watch this amazing video of Lea de Almeida Rocha Serra’s #5by20 journey:
Want to be inspired today? Learn more about Coca-Cola‘s commitment to the #5by20 program and read about even more success stories by visiting The Coca-Cola Company’s #5by20 page. Want to be a part of their success? Click here to visit and shop the #5by20 collection. Every #5by20 item sold carries a profound gratitude from the artisans, as the income they receive helps support their families and strengthen their communities.
Please follow the #5by20 hashtag on Instagram, Facebook and Twitter to learn more about this incredible program.
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Comments
Amber Ludwigsays
Wow!! This is so cool!! I love that she is empowering women!! I love people that empower and inspire others!! We should always be lifeting eachother up higher 🙂
Hi Amber! I know, isn’t this story incredible? And not only do the women learn a skill that can bring in income to their families, while the women weave or are learning to weave, their children attend the school. They get the opportunity to learn reading and writing. The hope is to someday break the circle of poverty. Amazing!
What an awesome opportunity that must have been for you. I loved seeing the creative ways that people around the globe are using to repurpose the products we take for granted by just throwing away without giving a thought to upcycling the materials.
Wow!! This is so cool!! I love that she is empowering women!! I love people that empower and inspire others!! We should always be lifeting eachother up higher 🙂
Hi Amber! I know, isn’t this story incredible? And not only do the women learn a skill that can bring in income to their families, while the women weave or are learning to weave, their children attend the school. They get the opportunity to learn reading and writing. The hope is to someday break the circle of poverty. Amazing!
High five for Coca Cola. What a great thing!
Yes, Coca-Cola’s #5by20 program is an awesome thing. Thank you for stopping by Richard!
What an awesome opportunity that must have been for you. I loved seeing the creative ways that people around the globe are using to repurpose the products we take for granted by just throwing away without giving a thought to upcycling the materials.